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CRM Implementation for Leading Global Investment Bank This client is the Investment Banking Division of a leading global investment banking and securities firm. This organization offers investment-banking and other services to more than 3,000 customers worldwide. The division's technology-support group offers external support services to these banking customers as well as internal support to the client's own personnel. The group was using a help desk system to automate support center functions that was not compatible with the newer OS technologies and support for the solution was poor. The client's staff performed a process reengineering study. Based on the results, the company decided to purchase one of the leading enterprise-wide CRM products to replace the existing system. It needed assistance to install and customize the CRM product for the support center. |
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